Many businesses will look for funding when they have reached a plateau of good performance and are looking to create a step-change in growth from a cash injection.

While Risecap will always help you explore funding options, we will also signpost you to other resources that can help your business thrive.

One such resource is a checklist from the business advisory Superstruct, which suggests ten ways to boost growth before going down the funding route.

How many can you tick off?

1. Know your numbers

Numbers are your business’s lifeblood, not just accounting figures. Master your customer acquisition cost (CAC), customer lifetime value (LTV), churn rate, and profit margins. These metrics are your compass, guiding every decision you make.

2. Analyze your pricing structure

Experiment with value-based pricing, tiered subscriptions, and dynamic pricing models to find the sweet spot that maximizes profitability while resonating with your audience.

3. Put the customer at the heart of all you do

Customer loyalty is an invaluable asset. Invest in exceptional customer service that exceeds expectations. Personalize interactions, offer proactive support, and actively gather feedback. Remember, happy customers are repeat customers and brand advocates. Customers can also be clients on the B2B side or on the consumer side, and it is important you are clear on who you are talking to.

4. Use content attract and convert with authority

Content marketing is a long-term play, not a quick fix. Create valuable, informative content that resonates with your target audience. Utilize SEO, social media, and email marketing to distribute it strategically, establishing yourself as a thought leader in your industry.

5. Diversify your revenue streams

Don’t rely on a single sales channel. Build a multi-faceted sales engine that uses:

• Active sales: Direct outreach to new leads through targeted campaigns, cold calls, and network effects.
• Passive sales: Content marketing and SEO that attract organic leads.
• Referral sales: Encourage existing customers to become brand advocates.

6. Embrace technology

Automate repetitive tasks, streamline workflows, and invest in tools that boost productivity and data-driven decision-making. Remember, technology fuels efficiency and empowers informed choices.

7. Attract and retain your dream team

Your team is the engine that drives your business. Foster a positive, collaborative work environment, offer competitive compensation and benefits, and invest in their continuous learning. Remember, engaged employees are the foundation of sustainable success.

8. Collaborate

Strategic partnerships can unlock new markets, resources, and expertise. Seek mutually beneficial collaborations with complementary businesses or industry leaders. Remember, collaboration fosters innovation and accelerates growth.

9. Cultivate community and loyalty

Corporate social responsibility isn’t just trendy; it’s good business. Support causes your customers care about, volunteer, and build meaningful connections. It’s a win-win for brand reputation and customer loyalty.

10. Measure, analyze, and adapt to improve

Don’t set it and forget it. Track your progress, analyze data, and be ready to adapt. Growth is a journey, not a destination. Embrace a culture of continuous improvement and be prepared to make adjustments based on real-time insights.

Whatever next steps you decide to take, Risecap is here every step of the way to give you the expertise you care about. We support CFOs and business leaders, so you can focus on what you do best.

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